The Olympic footwear and apparel brand has relaunched in the South African sporting, lifestyle and fitness markets.
It’s actually one of the oldest sports brands in South Africa, with Olympic having existed since 1918, with the brand going through various phases of development.
“It was time to refresh the brand and offer South Africans an excellent branded product at an affordable price,” says Gary Van Rooyen, former GM of New Balance South Africa and the man who is spearheading the return of Olympic in the Southern African market. “We are very clear around our positioning of the brand in the market. We believe that there is a clear space for a strongly branded product in the lower price point range and that is where we intend to place and grow Olympic.”
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Van Rooyen was part of the team that launched New Balance in South Africa.
“The ‘new look’ Olympic brand positioning is very exciting – it boasts a footwear and apparel range that includes all the latest internationally-recognised ‘performance improving’ attributes, while being backed up by an international quality assurance system,” says Van Rooyen. “The brand prides itself on bringing new products to life that include ‘new tech’, while being easily affordable.”
Olympic launches with a full apparel and footwear range, available from selected sports retail stores. The initial range of products will focus on the running and football categories. All ranges will also be available for purchase online from www.olympicsa.co.za.