Red and Yellow Creative School of Business is celebrating the second year of putting sports sponsorship graduates into the local market, ahead of the third intake for its Sport Sponsorship Marketing certificate.
The first two intakes produced 27 graduates, who now have a few more strings to their bow and are more equipped to take up places in the industry.
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The course is being billed as an opportunity for brands, agencies and rights-holders to upskill industry newcomers, with the introductory programme a 10-week online course in sponsorship, helping them understand the sponsorship environment and how it fits into the marketing mix, along with providing a holistic view of the industry and what it takes to succeed in it.
In the 10 weeks, students will be able to learn about the world of sponsorship, developing relevant activation ideas, and how to conduct basic research and evaluation of a sponsorship to report on.
The next intake starts on 25 July 2022 and costs R19 750 per student (excluding accreditation). Accreditation is R2500 per student.
For more, visit https://www.redandyellow.co.za/course/sports-sponsorship-marketing/.