Sport Industry

SA Rugby and Energade Renew Sponsorship

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SA Rugby and Energade have announced an extension of their partnership for another two-and-half-years as the Springboks’ official sports drink supplier.

This is a partnership that started back in 1999, making Energade one of SA Rugby’s longest-standing partners.

“Energade have been at our side as a partner going back more than 20 years, and we are very grateful to see them continuing their support of the Springboks,” said Jurie Roux, CEO of SA Rugby. “The world of sport sponsorships is tough and to have a partner such as Energade sign on, extending our relationship, speaks volumes for both brands. “They supply our teams with a world-class product on a level where hydration is crucial, especially in our typically dry South African conditions.”

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“Being a partner to the Springboks as the official sports drink supplier has been an honour for the brand and we believe the longevity of our partnership speaks volumes about the value we bring to SA Rugby and the Springboks in particular,” said Ismail Nanabhay, Marketing Director for Energade. “Over the last 23 years, we have consistently played an integral part by keeping the team hydrated, enabling them to step up their game through every training session and match. An important part of the kit! We are proud to continue playing a role in the future successes of the world champions.”

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