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SA Rugby and Southern Sun Renew Partnership

SA Rugby has announced that it has renewed its long-standing partnership with hospitality group Southern Sun for a further five years.

This extends the group’s association with SA Rugby and the Springboks to three decades.

Southern Sun first became involved in sponsoring South African rugby during the 1995 Rugby World Cup before entering into a formal sponsorship agreement with SA Rugby in 1996, a partnership that has now been extended until 2027.

The group, with a collection of hotels and resorts in South Africa, Africa, the Seychelles and the Middle East, was also the ‘Official Hotel Partner’ of the 2021 Castle Lager Lions Series in South Africa.

“Southern Sun are one of our longest-standing sponsors and we are delighted to extend our partnership with them for another five years,” said Jurie Roux, CEO of SA Rugby. “They have established themselves as one of the top hotel groups in Africa; their hospitality is unrivalled, and they always look after our teams with great care. The Springboks have a demanding travel schedule, often playing their home tests in six different cities during a year, and everywhere they go, Southern Sun’s hotels have become a home away from home for the players and their families, as well as other national teams and staff. We have developed a strong partnership with Southern Sun over the last 27 years, and we are looking forward to another mutually-beneficial five years with the group.”

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Marcel von Aulock, CEO of Southern Sun said: “The group has been a big supporter of South African sports since our inception over 50 years ago, and we have been associated with SARU and the Springbok rugby team for nearly three decades. The extension of our partnership with SARU is a great source of pride for Southern Sun, and we are delighted to extend our warmth and hospitality to the Springboks as their ‘Official Accommodation Partner’ for another five years.”

Sport Industry Group
Sport Industry Group

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