SA Rugby has partnered with chocolate brand Cadbury in a deal that will see it become the ‘Official Confectionery Supplier’ to the Springboks.
“We are delighted to be partnering with such an iconic brand as Cadbury – a name that resonates around the world,” said Rian Oberholzer, CEO of SA Rugby. “Cadbury’s commitment to excellence and their unwavering dedication to always adding that little bit extra to bring people closer together, aligns perfectly with our own values as an organization. This collaboration represents a powerful union of two iconic brands that share a common goal of uplifting spirits and fostering a sense of togetherness.”
HAVE YOU ALSO READ?: SA Rugby reports deficit
The news comes months before the Springboks head to France to defend their status as world champions, with the World Cup taking place from late-September.
“As a brand centered in generosity, Cadbury continuously looks for opportunities to bring fans closer to the action and experiences they crave,” said Lara Sidersky, Mondelēz SA Category Lead for Chocolate. “What better way to do this than by uniting two iconic brands such as Cadbury chocolate and local rugby heroes, the Springboks – two fabric of the nation brands. We will be rallying our nation to get behind the Springboks, encouraging them to join the #CadburyFanClub and show their support towards their favourite Cadbury chocolate for the opportunity to stand a chance to win big with the Springboks and Cadbury.”