SAB to Sponsor Currie Cup with Carling Black Label Brand

SA Rugby and South African Breweries have announced that the Currie Cup will be sponsored by Carling Black Label for the next three seasons.

The Carling Currie Cup will officially kick off on the weekend of 27/28 November, culminating in the final on Saturday, 23 January 2021. All log points from Vodacom Super Rugby Unlocked will be carried over to the Carling Currie Cup.

The Cheetahs will defend the crown they won in the 2019 final against the Lions, as well as taking on the Bulls, Griquas, Pumas, Sharks and Western Province.

The agreement sees Carling Black Label Beer assume the naming rights to rugby’s biggest domestic prize – marking the brand’s debut in rugby, although the partnership between SA Rugby and SAB stretches back close to three decades.

SAB’s founding brand, Castle Lager, began its association with SA Rugby and the Springboks in 1997 – succeeding Lion Lager, another SAB brand – which had been worn on the jersey when the team returned from isolation in 1992.

Dylan Rogers
Dylan Rogers

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