Smartcall Technology Solutions has announced that it has concluded a three-year partnership agreement with the South African Football Association.
The deal will see STS become the ‘Official Mobile Fan Engagement Partner’ of the South African senior men’s national team, Bafana Bafana, the senior women’s national team, Banyana Banyana, the SA under-21 teams, and the SAFA Schools League.
The implementation of this will be through the STS fan engagement app and website – PEFMO.
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“Smartcall Technology Solutions is driven to achieve more, empower connections and innovate tomorrow,” said STS CEO Janene Matsukis. “Our alliance with SAFA has already afforded us the opportunity to craft tailor-made solutions to engage with the much-valued fan more than ever before and throughout Africa. Together, we will offer more – more behind-the-scenes, more statistics, more games and more interaction, because we know that an educated, involved and engaged fan is the ultimate asset to any national team.”
According to STS, the football fan will find themselves even closer to the game than ever before, with subscribers receiving exclusive and in-depth reports from national camps, coach statements, statistics, line-ups and a live match centre.
Added to that, there’ll be the STS Gamification Service, which will include Pick ‘em tournaments, Fantasy tournaments and the hugely-popular Predictor. On top of that, there’ll be matchday activations, competitions and giveaways, ambassadors, hospitality and promotional events.
“It is with great pleasure that we welcome SmartCall Technology Solution into the SAFA sponsor family,” said SAFA CEO Lydia Monyepao. “We are also encouraged that they will put the supporters at the centre of their sponsorship activation when they launch a mobile platform for fans – PEFMO. As key stake-holders, fans can register on the platform to get inside news from all our national teams and get to know the players well. As SAFA, we will be able to connect better with fans through this partnership, which as a technology partner gives us an ability to understand their needs better in this digital age of engagement. We wish SmartCall Technology Solutions success with PEFMO and assure them that through football value will be delivered with their objectives met.”