As ITWeb reports, the partnership has education as its focus.
Global crypto-currency firm Luno has partnered with Springbok captain Siya Kolisi, to launch a crypto-currency educational campaign.
The campaign hopes to encourage South Africans to think long-term when it comes to crypto investing.
Luno says the two-year educational campaign kicked off with Kolisi’s appearance in a TV commercial, aired for the first time during the Springboks’ Rugby Championship match against Australia in Adelaide on 27 August.
“Our mission is to put the power of crypto in everyone’s hands, and the Luno app is deliberately designed to make it simple for you to buy and store crypto,” says Marius Reitz, Luno GM for Africa. “People think buying crypto is speculating, but Luno has always believed it should be about investing in its long-term potential to improve the world’s financial system.”
HAVE YOU ALSO READ?: Sunshine Tour Unveils New Luno Order of Merit
Vanina Schick, VP of Marketing at Luno, says the company jumped at the chance to work with Kolisi.
“Kolisi tells us that life and career can be a journey of ups and downs, but it’s the long game that really matters. This is something that we can all relate to, especially when you apply it to investing. The crypto market, which is still in its early years, sees a lot of ups and downs, but as Siya reminds us, what really matters is what you do over time,” she says.
“Like many South Africans, I am new to crypto investment, so I had to do some research before deciding to partner with Luno,” says Kolisi. “I love that Luno focuses on providing education for new crypto investors like me, so we can make better, long-term financial decisions. I have always believed that with the right team behind you, you can focus on the long game.”
