Supermarket group SPAR has renewed its sponsorship of South African netball through to 2027.
SPAR first became involved with netball in 2000 and its 24-year sponsorship of the national team is the longest-running team title sponsorship in South Africa, whilst its sponsorship of Netball South Africa is one of the country’s longest-running federation sponsorships.
In terms of the new deal, SPAR’s title sponsorship includes the national team, the SPAR Proteas; the under-21 team, the SPAR Baby Proteas; the national senior and under-21 championships. There’s also a home Test series covered and one or more international teams in the form of the SPAR Netball Challenge. In addition, SPAR will be an associate sponsor of the national Fast Five Senior team, the Telkom Netball League, and the men’s national championships.
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“The huge majority of our customers are women and we believe we have a duty to support them in return,” said Mpudi Maubane, SPAR National PR, Communications and Sponsorship Manager. “Netball is the most popular sport among women, who are important role players in South Africa. SPAR was honoured to be part of netball and sporting history last year when we partnered with Telkom and other netball sponsors to support Netball South Africa and World Netball in staging the first African Netball World Cup in Cape Town.”
“Over years, SPAR has been a pillar of support, providing commitment and resources that have been instrumental in our success,” said NSA President Cecilia Molokwane. “Their genuine passion for women’s sports and their dedicated efforts to empower our players resonate deeply with our values and mission. SPAR is more than a sponsor: it epitomizes woman empowerment. Their support for women’s sports, particularly netball, has been a beacon of hope and inspiration for countless young girls and women. By investing in women’s empowerment, SPAR is shaping a brighter future for our nation and leaving a legacy.”