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SuperSport Extends French Open Rights in SSA

The French Tennis Federation has renewed its media rights agreement for Roland Garros with SuperSport in sub-Saharan Africa for another six years.

FFT announced that the new deal, which runs from 2022 to 2026, includes linear and digital rights to the French Open in more than 50 countries.

The partnership between the two parties began over 15 years ago and their last deal covered the seasons from 2018 to 2021.

Roland Garros and Wimbledon are the two most valuable tennis properties in the region, as they are held in a more favourable time zone for African viewers than the Australian and US Open tournaments.

SuperSport said the rights agreement included all of the evening sessions for the tournament. The FFT was able to introduce the evening sessions after a retractable roof was added to the Philippe-Chatrier centre court as part of a large-scale redevelopment of Roland Garros finished in 2020.

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Gilles Moretton, President of FFT, said of the renewal: “Thanks to this agreement, fans in Africa will be able to satisfy their passion for tennis.”

Earlier this year, SuperSport also extended its rights agreement with the Australian Open for another five years from 2022 to 2026.

SuperSport operates 35 channels in 54 countries in sub-Saharan Africa.

“Our partnership with the French Tennis Federation is one of the first we have established and SuperSport is delighted to see this association continue. Roland Garros has a very special personality and aura, which has seduced our audience throughout the continent,” said Marc Jury, CEO of SuperSport.

Sport Industry Group
Sport Industry Group

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