The Vodacom Bulls have signed a sponsorship agreement with natural spring water brand THIRSTI.
It’s the latest partnership to be concluded by THIRSTI, which is already the ‘hydration partner’ of the Sharks.
“They are a phenomenal brand, with an amazing product range, and we are privileged to have them on our side,” said Blue Bulls Company CEO Edgar Rathbone. “We’ve always been very selective about the brands that we partner with, looking for similar beliefs, values and synergies. For us it’s more than a sponsorship: it’s a relationship, and I’m looking forward to the journey ahead with THIRSTI.”
HAVE YOU READ?: Sundowns Signs Up With Roc Nation Sports
Also within the THIRSTI sponsorship stable are the likes of the Comrades Marathon; the THIRSTI AfricanX trail running series; the ABSA Cape Epic; and the Nedbank Running Club, amongst others.
“The Blue Bulls Company are a top-class outfit who deliver with every ounce of their energy both on and off the field,” said THIRSTI Managing Director Rob Hoatson. “We are proud to keep them hydrated with our extraordinary natural spring water and ISOFIT+ sports drink products.”