Mamelodi Sundowns have teamed up with international entertainment and sports agency Roc Nation Sports.
Roc Nation Sports will provide advice and consultation regarding transfers and the global football market from its London office, led by Head of Football Alan Redmond.
The partnership, the two parties say, will also give Sundowns access to commercial platforms, whilst other objectives will be: brand amplification/creative activation; social media strategy and execution; commercial sales; community initiatives; fan engagement; and retail/hospitality support.
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“Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports,” said Tlhopie Motsepe, Chairman of Sundowns. “This partnership, with one of the leading sports agencies in the world, will contribute to the club’s vision of becoming one of the best football clubs in Africa. We are excited to share this relationship with our most important partner, the Mamelodi Sundowns supporters, who join us on this journey as we reach new heights in innovation, entertainment, and success. Our motto “The Sky is The Limit” reminds us that no dream is too big and by working together with like-minded organizations, we can go further and inspire those around us.”
Roc Nation Sports has already made a serious play in the South African market, having signed up Springbok captain Siya Kolisi, Cheslin Kolbe, Temba Bavuma, Bongi Msomi and Lungi Ngidi.
“Roc Nation Sports is honoured and humbled to partner with one of the most iconic and successful football teams on the African continent,” said Michael Yormark, President of Roc Nation Sports International. “The club is led by excellence; their core values are consistent with those of Roc Nation, making this a partnership based on authenticity. Sundowns has an inspiring story; we want to help amplify that story to a global audience while continuing to achieve the club’s business objectives and goals.”