DURBAN, SOUTH AFRICA - OCTOBER 09: General views during the Super Rugby Unlocked match between Cell C Sharks and Emirates Lions at Jonsson Kings Park on October 09, 2020 in Durban, South Africa. (Photo by Steve Haag/Gallo Images)
The Sharks to Partner with Roc Nation

The Sharks have announced a new partnership with international entertainment company Roc Nation.

That’s just a week or so after the announcement that the US consortium, MVM Holdings, had taken a 51% share in the Sharks company, with Roc Nation Unified Co-CEO Michael Yormark part of that consortium.

Roc Nation already represents Springbok captain Siya Kolisi, national team-mate Cheslin Kolbe, and Proteas fast bowler Lungi Ngidi.

“Roc Nation is thrilled to embark on this unique partnership with The Sharks, supporting Ed and his first-class management team to position the club as the premium rugby club in South Africa and around the world,” said Yormark. “Leveraging our subject matter experts across our international offices, we are confident that The Sharks will be the envy of the rugby world, attracting top players from around the world. Success in this partnership is not just accomplishment on-field, but how we build upon the business structure to guarantee long-term sustainable success.”

According to a press release from The Sharks, other key areas of collaboration will be:

  1. Brand Amplification/Creative Activation
  2. Digital Strategy and Execution
  3. Commercial Sales
  4. Community Initiatives
  5. Fan Engagement
  6. Retail/Hospitality Support

“Roc Nation is an internationally-renowned company and we are delighted to welcome them to The Sharks family.,” said Eduard Coetzee, CEO of The Sharks. “With their expertise and relationships in the international market, our vision of taking The Sharks brand to the world is very much on track. Working together with our team at The Sharks, Roc Nation will assist in growing our fan base in new territories and will ensure that our approach will always be of an international standard. We look forward to the sharing of minds, a bold approach and the creativity that this partnership will produce, that will position our brand as the leading brand in world rugby”.

Dylan Rogers
Dylan Rogers

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