Water brand THIRSTI is looking forward to this year’s Comrades Marathon, following the signing of a three-year commitment to ‘The Ultimate Human Race’.
THIRSTI recently renewed its position as the ‘Official Hydration Partner’ of the Comrades Marathon and for the first time in the four-year partnership, will, over and above the endless flow of natural spring water, also supply athletes with the electrolyte-fuelled range of sports drinks, known as ISOFIT+. The scientifically-formulated drink is high in electrolytes and vitamin B and is thus the ideal energy and support source required to fuel prolonged activity.
“Sourced from the Klein Drakensberg, our mountain spring water is exceptional in its composition,” says THIRSTI Managing Director Rob Hoatson. “Rich in minerals, it really does ensure that you fuel your body with the best. Add to that our ISOFIT+ sports drinks, and we firmly believe that come race day, we’ve done our best to ensure the runners remain both hydrated and re-hydrated for their ultimate human race.”
“The Comrades Marathon Association proudly welcomes THIRSTI as the ‘Official Hydration Partner’ to The Ultimate Human Race,” says Comrades Marathon Association Race Director, Rowyn James. “THIRSTI has made enormous strides in the bottled water market, establishing a national footprint and building a strong, reputable brand. Since 2019, they have injected a new level of excitement and passion into the planning and execution of the Comrades refreshment stations and we know that 2022 will be no different. It is reassuring to know that by partnering with a company that shares our values, our runners will enjoy the benefits of absolute goodness of pure spring water.”
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THIRSTI’s main activation point will be at Cowie’s Hill, approximately 71.3 kilometres into this year’s 47th Down Run.
“We’re a brand that admires those with a thirst for life, and are proud to show our respect, support and encouragement to the athletes by supplying them with their most valuable race day resource requirements,” says THIRSTI’s Head of Marketing Michelle Lillico. “In addition, we’re planning an exceptional Cowie’s Hill activation point that we hope will uplift and energise the athlete’s to complete the 95th Comrades Marathon.”
Established in 2015, the Kwa-Zulu Natal water brand will supply 240 000 litres of water and 67 000 litres of ISOFIT+ sports drink to runners on the day, distributed across 47 water points. This year’s Comrades Marathon will start at 05h30 at the Pietermaritzburg City Hall and end 12 hours later at the Moses Mabhida Stadium in Durban, covering a 90.2km distance.