Bottled water brand THIRSTI has been named as the headline sponsor of South Africa’s premier three-day stage trail run, AfricanX.
The event takes place at the Houw Hoek Hotel in the Western Cape over the weekend of 26 – 28 March.
THIRSTI has been on a bit of a sponsorship drive, having already partnered with the likes of The Sharks, the Comrades Marathon, and the ABSA Cape Epic.
“AFRICANX is a fantastic challenge! Running in excess of 70 kilometres over three days will require plenty of hydration and rehydration for these extreme individuals. We’ll keep the athlete’s well-fuelled with the best water that nature has to offer, sourced deep from within the Klein Drakensberg mountains, with a unique taste, ultimate hydration and pH of 8,” says Rob Hoatson, Managing Director of THIRSTI Water.
“THIRSTI water is inspired by people who follow their passion and live life to the fullest,” says Michael Meyer, Founder of AfricanX and Managing Director of Stillwater Sports. “The AfricanX runner has no shortage of passion or drive, making this the perfect partnership. With THIRSTI in our corner, we will soon be announcing a number of exciting enhancements to the AfricanX experience. The THIRSTI product range is phenomenal, and we are now able to offer these products to discerning trail runners of one of South Africa’s most iconic events.”