A real shot in the arm for the August race, as it lands three new sponsors.
The organisers of the Totalsports Women’s Race have signed three new commercial partners – Absa, Nike and METRO FM.
The three new sponsors join as partners of the race that takes place on Women’s Day on 9 August.
“We are proud to welcome three iconic brands as partners of SA’s largest Women’s Day celebration,” says Michael Meyer, Managing Director of Stillwater Sports. “Absa is a formidable influencer and leader in its field. Not only does this proudly African bank drive high performance to achieve sustainable results, but the brand also focuses on bringing possibilities to life. The Totalsports Women’s Race is all about possibilities, especially when it comes to women and the amazing role that they play in society.”
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The Durban race starts on Masabalala Yengwa Avenue and finishes at Kings Park Athletics Track; the Jo’burg event starts and finishes at Mary Fitzgerald Square in Newtown; and the Cape Town race starts on Darling Street and finishes on the Grand Parade in the CBD.
“We’re also extremely excited to team up with METRO FM, South Africa’s number one urban radio station as the event’s broadcast partner and Nike as the official technical footwear partner,” says Meyer. “Together with METRO FM’s support, not only will we generate valued exposure for the event, but we are guaranteed to generate much-needed exposure for PinkDrive and their very important message that early detection saves lives. With Nike in our corner, all entrants are guaranteed to #LoveTheRun with the Totalsports Women’s Race in 2022. We can’t wait to join forces in solidarity with Absa, METRO FM, Nike and thousands of women on National Women’s Day at the iconic Totalsports Women’s Race!”