Kaizer Chiefs and Toyota are upping the stakes in the fan engagement space with the introduction of the ‘What It Means’ mascot vehicle.
It’s a special Quantum that is an “on-the-go tribute to the love and passion of Amakhosi fans.”
This one-of-a-kind Quantum will travel far and wide, bringing the spirit of Kaizer Chiefs directly to the people – from stadiums to strip malls, Toyota fan zones, club branches and even the youth academy.
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According to a Toyota statement, “it’s about connecting fans to the very essence of what it means to support Kaizer Chiefs.”
Every supporter will have the chance to leave their mark by signing the vehicle and sharing what Kaizer Chiefs means to them, whether it’s the memories, the legacy, or the thrill of matchday.
On top of that, fans who snap a photo in front of the signed vehicle and share it on social media stand a chance to win an unforgettable prize – a VIP pick-up in the ‘What It Means’ mascot vehicle from their branch at the end of the season.
The ‘What It Means’ mascot vehicle is on the move. Look out for it at upcoming matches, in your city and at Toyota fan activations.
