Toyota South Africa Motors has announced a major expansion of its sports sponsorship portfolio, with the official sponsorship of the Toyota CRYO RDT team for the upcoming season.
Toyota SA has also introduced the Toyota Elite ECycling team, operating as the Premier Esports Cycling team under the CRYO RDT banner.
The CRYO RDT team is already an established force in virtual cycling and the partnership “signifies a shared commitment to excellence, innovation, and the development of talent in both traditional sports and the cutting-edge world of esports”, said a Toyota statement.
In addition to supporting the existing Toyota CRYO RDT set-up, Toyota SA is proud of its association with the Toyota Elite ECycling team.
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“This elite esports cycling team will participate at the highest level of esports, showcasing Toyota’s commitment to innovation in the rapidly evolving world of competitive gaming,” continued the statement.
Both the Toyota Elite ECycling and Toyota CRYO RDT teams are gearing up for an exciting season as they compete in the upcoming Zwift tournaments.
“The addition of Toyota Elite ECycling is an exciting dimension for us,” said Alan Glendinning, Director of the CRYO RDT team. “We’re ready to take on the challenge and showcase our skills on the virtual racing platform. Thanks to Toyota SA’s support, we are confident in our ability to make a mark in both traditional sports and esports.”
“We are proud to support not just one, but two exceptional teams in the upcoming season,” said Glenn Crompton, Vice-President of Marketing at Toyota SA. “The collaboration with CRYO RDT and the launch of the Toyota Elite ECycling team represents our commitment to pushing the boundaries in both traditional sports and esports. We believe this multi-faceted approach will resonate with a diverse audience and showcase the dynamic nature of Toyota’s brand.”
The existing Toyota CRYO RDT set-up will see its scope widened, allowing for increased team numbers. This expansion enhances opportunities for rider development and ensures the retention of legacy riders who have been an integral part of the team’s success.
Fans can follow the Toyota Elite ECycling and Toyota CRYO RDT teams’ journey in the upcoming Zwift tournaments.