BLOEMFONTEIN, SOUTH AFRICA - JULY 21: Ruan Pienaar of the Toyota Cheetahs during the Carling Currie Cup match between Toyota Cheetahs and DHL Western Province at Toyota Stadium on July 21, 2021 in Bloemfontein, South Africa. (Photo by Johan Pretorius/Gallo Images)/BackpagePix
Toyota SA and Cheetahs Renew Sponsorship Agreement

Toyota South Africa Motors has announced the renewal of its sponsorship of the Free State Cheetahs for another three years, taking the agreement into 2025.

This will stretch Toyota’s involvement with the Cheetahs to 15 years.

This contract will still include the title sponsorship of the Toyota Cheetahs’ international competitions, the Currie Cup and other local competitions, as well as junior teams. The sponsorship will again include the Toyota Stadium naming rights, as well as the naming rights of the Toyota Cheetah Academy.

“Toyota is displaying unrivalled commitment to the Toyota Cheetahs with this extension of the sponsorship for another three years. The world has changed immensely over the last two years and the Toyota Cheetahs faced the most difficult period in their 126-year existence, but the team are known for being innovative, resilient and most of all tenacious …. their fighting spirit is revered,” said Ross van Reenen, Chief Executive Officer of the Toyota Cheetahs.

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“The Toyota Cheetahs sponsorship is so much more than just a marketing tool. This holistic sponsorship of the union creates a unique opportunity for the Toyota brand, not solely due to the rugby association, but also to tangibly develop the sport we hold so dear. Toyota Cheetahs has become a strong rugby brand, not only in SA, but all over the world. In a similar vein, we are equally proud to be associated with the Free State Rugby Union and Toyota stadium. But for us, the opportunity to help young stars achieve their dreams is paramount – and I have to say it’s both exciting and humbling at the same time,” said Leon Theron, Senior Vice-President of Sales and Marketing at Toyota South Africa Motors.

Sport Industry Group
Sport Industry Group

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