Audi has enlisted Jose Mourinho for the launch of a new content campaign as part of its sponsorship with Tottenham Hotspur.
Aiming to allow fans to get into the mind of the Spurs boss, the brand has launched Leading by Example – an ‘intimate conversation’ that combines elements of a TED Talk and a post-match interview, developed by creative agency We Are Social Sport.
Hosted by Mark Pougatch, Chief Sport Presenter, ITV Sport, the discussion incorporates the themes of teamwork, innovation and management, and reveals how Mourinho stays ahead of the competition when it comes to performance, as well as looking at the role of science, data and tech in the training of players.