Fast food brand Chicken Licken looks to have hit the mark once again with its latest advert.
The clever spot features some of South Africa’s legendary football coaches.
The ad shows how fictional coach José Mercibeaucoup, or “Mazibuko” as South Africans call him, comes up with unusual – but winning – formations after eating Chicken Licken.
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Jomo Sono and Gavin Hunt are the coaches who make an appearance in the advert, talking about Mercibeaucoup’s “amazing” 1-2-7 and 1-1-8 formations.