Manchester United and adidas have officially launched the club’s new home kit for the 2024/25 season.
The Snapdragon logo replaces TeamViewer on the front of the new home shirt, following the club’s reported £60m-a-year agreement with US technology firm Qualcomm Snapdragon.
Inspired by a shirt worn by the ‘Busby Babes’ in 1952, the new design is produced from reflective materials, and features multiple different shades of red.
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Sam Handy, SVP of Product and Design at adidas, said: “The colour red is consistently fundamental to the club’s DNA. There have been many different expressions of it over the years and, for 2024/25, we wanted to do something a bit different. We’ve drawn inspiration from a little-known shirt from the 1952 tour, which is a fantastic early example of creative design in matchwear and was worn by some of the club’s most legendary players. Its colour-shifting appearance was a big influence in this season’s modern expression of the home kit, designed to capture attention from all angles on pitch.”
Coinciding with the kit launch, Red Devils legend Eric Cantona presents and narrates a promotional video, featuring a number of United greats such as Cristiano Ronaldo, David Beckham, current club captain Bruno Fernandes, and of course, Sir Alex Ferguson.
