In the latest in this series of feature interviews on the Hollard Sport Industry Awards platform, editor Dylan Rogers chats to Hollywoodbets Brand and Communications Manager Devin Heffer.

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In this series, Dylan will be sitting down with a range of South African sports industry members, and here Heffer details how the betting brand first got into sponsorship, why and how Hollywoodbets sponsors certain sports and teams, and provides his thoughts on the UK’s discussion around betting sponsorship.