KFC has enlisted London-based agency Ten Toes to produce a new content series called ‘Wingin’ It’.
Each episode is set to feature a high-profile sporting duo, as they try their hand at a new activity they haven’t dared before.
In the latest episodes, ‘The World’s Strongest Brothers’, Tom and Luke Stoltman swap power and muscle for grace and rhythm as they attempt to tap dance; rugby legends, James Haskell and Stuart Hogg, plunge into the deep end as they take on diving; and Lionesses, Jess Carter and Niamh Charles, battle it out in a different kind of dual when they test their fencing skills.
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“We’re incredibly proud to see a new series come to life in the form of Wingin’ It, delivering an energetic and comedic series with KFC Delivery at the heart of the content,” said Michael Johnson, Managing Partner and Head of Brand Management at Ten Toes. “We were able to build on the success of our Wingmen series and take learnings from it, still incorporating high-profile duos in an engaging creative format. Working alongside our production partners at Third Man Run, we have been able to authentically highlight each pairing’s unique and engaging relationship with one another, drawing the audience in as a result.”