Naked Insurance has given South Africans a million more reasons to get behind Dricus du Plessis “Stillknocks” in his upcoming fight against Israel Adesanya on 18 August.
The fully online insurance platform has announced that it will pay out up to R1m to South Africans if Du Plessis knocks out (or finds another way to defeat) Adesanya in less time than it takes to get a car insurance quote – 90 seconds.
HAVE YOU ALSO WATCHED?: Video – DStv Stream celebrates obsessive SA fan in Olympics spot
200 lucky South Africans, who get a car insurance quote from Naked before the fight on 18 August, can win R5,000 each if Du Plessis beats Adesanya in under 90 seconds.
This follows the insurer’s ad featuring the world champion, which launched on 5 August (see below).
“We’re thrilled to stand behind Dricus du Plessis as he prepares for his upcoming fight and we’re sure he’ll make South Africa proud,” said Sumarié Greybe, Co-founder of Naked Insurance. “We’ve had so much fun with the ‘Lose Wait’ campaign – a reminder of Naked’s instant, online insurance, without the phone call. By offering R5,000 to those who get a quote if Dricus takes down Adesanya in under 90 seconds, we aim to add some excitement and give South Africans even more reason to cheer him on.”
Winners will be announced by 21 August.
