UK broadcaster TNT Sports has launched a powerful new marketing campaign that celebrates live sport’s incredible capacity to inspire.
Titled ‘Only Sport Can Do This’, the hero film features recent standout sporting moments shot from unusual angles, which are cut together with behind-the-scenes shots and pitchside footage of TNT Sports presenters, plus staged scenes of fans at home in various states of euphoria and despair.
A total of 17 sporting events, all of which the pay-tv broadcaster holds rights to, are covered within the hero film. These include the Premier League, MotoGP, UFC, Premiership Rugby, Premiership Women’s Rugby, heavyweight boxing, UEFA Champions League and the WNBA among others.
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Created by London-based advertising agency Brothers & Sisters and directed by Pulse Films’ Ludovic Gontrand, the new campaign will span linear TV, VOD, OOH, and radio.
The soundtrack to the new film is the original score from the Oscar-winning movie Moonlight, composed by Nicholas Britell.
On the Brothers and Sisters website, the agency wrote, ‘Hot off the back of the Euros, we reminded fans that sport has the power to viscerally move us in a way that no other form of entertainment can match. Our film evokes the way TNT Sports brings sports fans closer to the authentic emotion of sport in the most authentic way possible.’
