Pepsi Max has enlisted Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden for a new campaign in support of its UEFA Champions League partnership.
The new campaign – ‘Fizz to Life’ – will champion the brand’s ‘fizz’ and energy, showcasing the footballing skills of the stars with a custom music track created for the campaign by musicians Becky G and the two-time Grammy-nominated Burna Boy.
In addition to the hero creative, the track – “Rotate” – will also be the soundtrack for an array of digital content across multiple social platforms where fans will be able to interact with their favourite players, including in a world-first football challenge with TikTok Duet.
Additionally, the campaign’s limited-edition packaging, which integrates bold designs rooted in music culture and featuring the four players, gives fans an augmented reality experience accessed through a QR code on pack. When scanned, consumers can play an interactive game with their favourite players and share their scores to Instagram Stories.