Whoop has launched its new marketing and advertising campaign, ‘The Best Obsess’, which features footballer Virgil Van Dijk and swimmer Michael Phelps.
Whoop, the digital health and fitness wearable brand, describes the campaign as highlighting its‘mission to unlock human performance by encouraging members to embrace their healthy obsessions.’
“The Best Obsess” brand campaign from WHOOP was produced in partnership with Mekanism.
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“At Whoop, we’ve always wanted our brand and community to be synonymous with great physical, professional, and personal achievements,” said John Sullivan, Senior Vice-President of Marketing at Whoop. “Our members are motivated, goal-oriented, some may even say they’re obsessed. They want a better understanding of themselves, their health, and their potential and Whoop gives them the science to get there. This dynamic is core to Whoop because obsession, when thoughtfully harnessed, leads to change.”
“I became obsessed with wanting to be the best, and the best me that I possibly could be,” said Phelps. “I think I probably obsessed on the small details more than I could have ever imagined, and those are the small things that ended up helping out the most.”