Sport Industry

Video – Schoenmaker Joins Discovery as Ambassador

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South African Olympic champion swimmer Tatjana Schoenmaker has been unveiled as Discovery Vitality’s latest ambassador.

That’s after celebrating a gold and silver medal, along with a world record, at the Tokyo Olympics.

As part of the announcement, Discovery Vitality has released this piece of video content, produced by Matchstick Creative’s Andy Croly (www.mstick.co.za).

“Sporting heroes like Michael Phelps, Usain Bolt and our own Penny Heyns have inspired me to want to go to the highest level of sporting achievement, but I have never dreamt of being anyone but myself,” said Schoenmaker. “I always wanted to create my own way in swimming.”

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“We are delighted and honoured to welcome Tatjana to the Discovery family,” said Firoze Bhorat, Chief Marketing Officer of Discovery. “Her dedication to her sport and grace under pressure make her an inspiration to all young South Africans. She is the epitome of what it means to be a champion – focused, positive, and driven to succeed. Tatjana is a true national hero. Even more than her sporting achievements, her passion, determination and sportsmanship make her a shining example for young boys and girls. She is testament to how having a goal and working hard to achieve that goal, for many years and amid setbacks, will pay off in the end. We look forward to watching the career of this outstanding young woman and are excited to have her on board as a Discovery Vitality Ambassador.”

Schoenmaker joins fellow Discovery ambassadors Makazole Mapimpi, Lukhanyo Am, Chad le Clos, Wayde van Niekerk, Caster Semenya, Lucas Radebe and Kgothatso ‘KG’ Montjane.

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