African streaming platform Showmax has partnered with Manchester United legend Eric Cantona to promote its coverage of the upcoming English Premier League season.
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In an awkward, “live” conversation with Cantona – in his debut appearance on Matchday Live – host Julia Stuart and Owen Hargreaves attempted to placate the notorious Red Devils’ captain. Their efforts were in vain, as the Frenchman eventually tired of the conversation and stormed off the set. He offered a rambling monologue about revolution as his parting shot.
The stunt was the vehicle Showmax used to reveal to all 44 of its African markets – simultaneously, via linear TV, its streaming platform and YouTube Live – that “football will never be the same again”.
