Toyota South Africa Motors has released a new television commercial to commemorate the company’s 60-year anniversary in the country.
Since its establishment in 1961, TSAM has become as much a part of local culture as the South Africans who drive its vehicles.
There’s a strong link with sport in the TVC, as the brand reflects on some of its local sponsorships.
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The TVC was produced by FCB Joburg– a subsidiary of Nahana Communications Group.
“Toyota has done so much in South Africa over the years and is such a huge part of the culture and the economy, but it has never been the kind of brand that brags about its own achievements,” says Brett Morris, CEO of Nahana Group of Companies. “So, in true Toyota style we wanted to find a way to pay tribute to 60 years of Toyota in South Africa by honouring the amazing people of South Africa. Toyota does indeed move the country in so many ways, but is also moved by Mzansi’s people, who really are such a big part of the Toyota brand.”