In the latest in this series of feature interviews on the Hollard Sport Industry Awards platform, editor Dylan Rogers chats to Openfield Marketing’s Kabelo Mkhonto, Account Director for the Vodacom Soccer account.
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In this series, Dylan will be sitting down with a range of South African sports industry members, and here Mkhonto unpacks Vodacom’s football sponsorship strategy, touching on how the cellphone giant manages the competing brands of Orlando Pirates and Kaizer Chiefs, along with exploring the overall South African football commercial landscape.