Wattbike, the original smart bike manufacturer, has launched its first major brand campaign.
It’s to challenge perceptions of home cycling, as it pushes its ‘beginner-to-superstar’ credentials to a wider home fitness audience.
The ‘For Real Athletes’ campaign introduces us to a world of determined everyday and professional athletes, finding unique ways to integrate Wattbikes into their lives and routines to achieve their fitness goals.
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Wattbike has been the mainstay of professional conditioning programmes for a long list of elite teams and performers around the world over the last 10 years. But, the pandemic has also driven a new consumer to indoor cycling – one that doesn’t strive to reach the pinnacle of performance, but simply wants to use the very best bike at home to fast track their fitness.
Wattbike’s campaign shows real people working out after a long shift, squeezing in a session before breakfast or on daddy-duty, and whilst borrowing an ironing board as a makeshift laptop stand. We also see Wattbikes in the All Blacks training camp – to whom they are the official performance bike supplier.