Volkswagen Group Africa has announced that it has concluded a partnership agreement with the South African Football Association.
The vehicle partnership between VWGA and SAFA is focused on the development of girls’ and women’s football in South Africa.
All the national women’s teams, including the under-20 (Basetsana), the under-17 (Bantwana), and under-15 teams, stand to benefit from the partnership.
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”Volkswagen believes that in South Africa, sport, especially soccer, is more than just a game, as it has the potential to play a vital role in youth development,” said Niels Wichmann, Volkswagen Brand Head of Marketing. “Volkswagen is passionate about ‘Moving People Forward’ and is committed to the growth and sustainability of women’s soccer. Just as Volkswagen empowers people every day to reach their destinations, we hope to empower the national women’s soccer teams to reach their top level on the continent in their respective age groups. “
Volkswagen aims to empower women’s football by supporting player development, amplifying community impact, and promoting role models to inspire future participation of young female players.
“We welcome Volkswagen to the SAFA partner family,” said SAFA President Dr Danny Jordaan. “The pathway of women’s football needs partners that will support football at grassroots through scouts, women’s competitions all the way to all women’s national teams including Banyana Banyana. Our ability to go far and wide to find the new gems and attend to administrative logistics is important.”
The partnership includes sponsorship of the following Volkswagen vehicles: Caddy Kombi Maxi, Crafter 50 23-seater, Tiguan Allspace and T-Cross.