Sport Industry

WWE and MultiChoice expand and extend partnership

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WWE and MultiChoice have announced that they have concluded a broadcast partnership that will see streaming service Showmax become the new home of WWE Network in Africa.

The partnership incorporates all WWE Premium Live Events, including WrestleMania, as well as WWE Network’s vast library of original and archived programming available to stream on-demand.

Additionally, SuperSport will continue to broadcast live weekly episodes of Raw, SmackDown and NXT, as well as all of WWE’s Premium Live Events in a multi-year extension.

The weekly programming will continue to be broadcast 52 weeks a year.

SuperSport recently launched a brand-new localized WWE content series called JAMBO WWE, and the expanded WWE and MultiChoice partnership will see additional partnership initiatives leveraging WWE IP announced during the term.

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“Showmax Pro is the market leader and a perfect home for WWE content,” said Matt Drew, WWE Senior Vice-President, International. “By delivering our premium live events including WrestleMania, we believe this partnership will expand our audience and deliver even more to WWE fans throughout the region.”

Barry Dubovsky, Chief Operating Officer at MultiChoice Connected Video, added: “Adding WWE to the Showmax platform is an exciting development that we know our entertainment and sport-loving African subscribers are going to enjoy, making WWE even more accessible and affordable.”

Showmax is an African streaming service that combines local content with international series, kids’ shows, and live sport from SuperSport.

The service is available throughout sub-Saharan Africa and to selected diaspora markets worldwide.

Showmax can be streamed using apps for smart TVs, smartphones, tablets, computers, media players and gaming consoles, with data consumption management available using the bandwidth-capping feature.

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