Nielsen Names its 50 Most Marketable Athletes
To develop this list, Nielsen analysed over 6,000 athletes from 21 sports, covering the period between July 2019 and June 2020. If the COVID-19 pandemic and resulting lockdown has reminded
September 30, 2020
People on the Move: Thomas Abt
Thomas Abt will assume the role of Commissioner of the Sunshine Tour on 1 October. Current Commissioner, Selwyn Nathan, will remain as Deputy Chairman of the Sunshine Tour and will
Podcast: ‘At Home with Dylan Rogers’ – Lizo Gqoboka
The Bulls and Springbok prop on taking up the game late, going to primary school under a tree, the focus of his foundation, how he knows what it’s like to
Paddy Power Ad Takes on New Normal
Paddy Power – to mark the return of Premier League football – have launched a new film that sees ambassador Peter Crouch give his take on the new season, while
CSA Postpones 2020 Mzansi Super League
Cricket South Africa has postponed this year’s Mzansi Super League. Scheduled to be held in November and December‚ CSA Acting CEO, Kugandrie Govender, said the third edition of the tournament
SA Rugby Decides to Go North
SA Rugby has announced plans to exit Super Rugby and join the PRO14 competition, which is set to be expanded. That would involve moving the Lions, Bulls, Sharks and Stormers
Opinion: The Rights Package is Wrong
As a part of Levergy’s ongoing ‘Lessons from Lockdown’ series, the Johannesburg-based agency analyses how it believes the lockdown has exposed the antiquated way many sponsorships are packaged and sold.