THIRSTI Named Official Water Partner of Cape Epic
THIRSTI Water has announced the signing of a three-year agreement as the Absa Cape Epic’s Official Water Partner. The mountain biking event, scheduled to take place from 17-24 October, is
February 10, 2021
Opinion: The Rise of the Collaborative
Brian Bolten, a 25-year sports and entertainment marketing veteran, discusses his vision for the future of service companies within the industry. The year 2020 (and continuing into 2021) has obviously
Getting to Know: Neil Jankelowitz
Johannesburg-based Mscsports will be 20 years old this year, and here, CEO Neil Jankelowitz looks back at where things started and how the sports industry has changed over the past
Opinion: The Future of Athlete Endorsements
Yao Williams, Head of International at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to