Proteas fast bowler Kagiso Rabada has set up his own talent management agency, with the view to assisting artists and athletes.
Rabada has collaborated with sports management firm Forwardzone to create KGR Sports and Entertainment.
“Being a direct collaborator in my own commercial opportunities, partnerships and branding is incredibly important to me – something which has now become real in KGR Sports & Entertainment,” Rabada said in a statement. “This will also be true for every athlete and artist represented by KGR – enhanced and empowered by a team of commercial and creative experts.”
HAVE YOU READ?: Bulls President Details Keys to Success
The agency will assist clients in sourcing marketing opportunities and growing their own personal brands.
Rabada has shown a keen interest in the music business and it is likely that his new agency may provide assistance to musicians and producers.
Alongside Ashley Kotzin, the CEO of ForwardZone, Rabada has set up a team of assistants and advisors to help manage KGR.
“We have put together a team of experts in their respective fields and they are focused on the daily operations of growing this exciting new agency,” said Kotzin. “My role in the business will be to advise and offer guidance to the board and team as they go.”
Rabada has partnered with some top brands – including, Red Bull, adidas and Tag Heuer watches – and said through his advisors at KGR, his agency will be attempting to do similar deals for their new clients.