Sport Industry

SuperSport and SABC agree local football deal

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SuperSport and the SABC have agreed a sub-licensing deal that’ll see the public broadcaster air top-flight football matches this season.

SuperSport holds the television rights to PSL games, including the Betway Premiership and the cup competitions, the MTN8, Carling Knockout and Nedbank Cup.

The deal will see the SABC, which has sub-licensed rights to this season’s MTN8, broadcast 23 Betway Premiership matches in the 2024-25 season, plus 22 cup games. 

“SuperSport and the SABC have reached an agreement regarding the sub-licensing of PSL broadcast rights ahead of the start of the new Betway Premiership season,” the SABC said. “The move comes after strong relations between the two South African broadcasters after the agreement of sub-licence agreements for the MTN8 tournament and for the Currie Cup semi-final matches contested this past weekend and upcoming final match.”

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SABC group CEO Nomsa Chabeli said the broadcaster was in the process of strengthening its analysis team, including signing up high-profile former Kaizer Chiefs stars Itumeleng Khune and Jabu Mahlangu, who also played for Orlando Pirates.

“Our rights package includes a total of 51 matches, comprising 23 Betway Premiership matches, 10 Carling [Knockout] matches, 12 Nedbank Cup matches and six National First Division [Motsepe Foundation Championship] matches,” she said. “We will broadcast league matches every Saturday on SABC 1 during the league season, ensuring our audience has access to exciting live local football.”

SuperSport CEO Rendani Ramovha said the “latest sub-licence agreement with the SABC is another step towards a strong relationship with the public broadcaster for the benefit of the millions of football lovers across the country and the African continent”.

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