CSA Announces Deal with Fox Sports Australia
Cricket South Africa has announced a new broadcast partnership with Fox Sports Australia that will run until the conclusion of the 2023/24 cricket season. This deal covers all SA international
Sport Industry Group
King Price to Sponsor Trailseeker Series
The King Price insurance company has been announced as the new title sponsor of the Trailseeker Series. It takes over from Nissan SA, which was the founding sponsor of the
Toyota Expands ESports Strategy
Toyota South Africa Motors has added the UCI Cycling ESports World Championships to its Toyota ESports Challenge calendar. The first Esports world championship to be officially recognised by a sporting
Toyota Expands ESports Strategy
Janine Mostyn, Founder and Managing Director of talent search specialists Huckleberry Sport, says that as the industry is entering post-Covid recovery, it is worth investing in experts when it comes
Video – Audi Enlists Mourinho for Content Campaign
Audi has enlisted Jose Mourinho for the launch of a new content campaign as part of its sponsorship with Tottenham Hotspur. Aiming to allow fans to get into the mind
Macrocomm Announces Partnership with Bulls
Telecommunications and technology company Macrocomm has announced its partnership with the Vodacom Bulls. It has taken on the role as the rugby franchise’s “official smart IoT technology partner”. “There are
Opinion: Wake-Up Call from Sports Fans
Brian Gordon, Chief Executive at Engine Shop, argues that Covid-19 has transformed fan engagement and that sports businesses and brand partners need to move beyond the game day fixation to
Podcast: ‘At Home with Dylan Rogers’ – Alex Fuller
You may have seen him on the telly in a bunch of TV shows and ads, but he’s also the Creative Director of Johannesburg-based media agency CSQUARED Productions, which, for
Michael Johnson’s Business Leadership: “It Didn’t Come Naturally”
The four-time Olympic gold medallist says he was accustomed to getting the best out of himself on the track, but transitioning into the business world challenged him to shift his
Levergy the Big Winners at 2020 Hollard Sport Industry Awards
The Johannesburg-based agency scooped nearly half of the awards on offer, including defending their ‘Agency of the Year’ title. Levergy were the biggest winners at the 2020 Hollard Sport Industry