Don’t forget the athletes
Leena Singarajah, Executive Vice-President at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food
Sport Industry Group
Celebrating 2020 Sports Industry Innovation
One of the few positives to emerge from 2020 has been the innovation displayed by some of the industry’s more forward-thinking players, and here Cape Town-based PT SportSuite CEO Rich
Sundowns unveil upgraded logo
Mamelodi Sundowns Football Club have upgraded their logo, as part of their 50th anniversary celebrations. The club and its supporters decided not to move too far away from the original logo.
Kolisi becomes new Mercedes ambassador
Siya Kolisi has partnered with Mercedes-Benz in a new partnership that will see the Springbok captain collaborate with the luxury carmaker on a range of projects. The new partnership, negotiated by
NTT Pro cycling celebrates 10 years with Qhubeka
NTT Pro Cycling is celebrating 10 years of association with the Qhubeka Charity at this year’s Tour de France. This partnership has seen the team play a major role in
SA Rugby Franchises to resume full contact training
South Africa’s franchises have been given the green light to resume full contact training. That’s according to SA Rugby. It says all players have completed the necessary health checks and
Puma’s beat Bolt sprint goes virtual
The #ForeverFaster PUMA Beat Bolt Sprint is set to go virtual at the FNB Run Your City Series Heritage Day Virtual Run on 24 September. “The PUMA Beat Bolt Sprint
Mourinho stars in new Apple TV Spot
Jose Mourinho has starred in a new series of promotional films for Apple TV’s new comedy series, Ted Lasso. The film sees Apple TV team up with online sport streaming
Radebe features in new Leeds/Adidas spot
Former captain, Lucas Radebe, features in a new adidas spot, ahead of Leeds United’s return to the English Premiership. Leeds and adidas launched the video to unveil the newly-promoted side’s new
Friday 5k solo run campaign launched
The organisers of the FNB Run Your City Series, together with PUMA South Africa, have launchd the Friday 5K Solo Run campaign. Consisting of five 5km virtual runs, the series will take