SA Hosting of Lions Series Back on the Table
The British and Irish Lions plan to tour South Africa this year after rejecting contingency options of staging the matches elsewhere. The possibility of switching the tour to Britain and
Sport Industry Group
WP Rugby Taken to Court Over Loan
Dreamworld Investments has filed papers in the Western Cape High Court to recover a loan made to Western Province Rugby. The loan is worth in excess of R112 million. Dreamworld
Opinion: How Shirt Sponsorship Can be the Making of the Next Generation of Brands
As football betting sponsorships come under the microscope in the UK, Mark Lloyd, Strategist, Dark Horses, looks at why a host of other brands should spot an opportunity in football
Video – Nike Celebrates Female Athletes
As part of International Women’s Day celebrations, Nike has paid tribute to a group it has crowned “The Toughest Athletes.” Created with agency Wieden+Kennedy London, the athletics company’s latest campaign celebrates the
Opinion: What Opportunities Does Clubhouse Present for Fan Engagement?
Clubhouse, the audio-only, real-time, invite-only social app that lets users engage in virtual ‘rooms’, has exploded onto the social media stage. David Brake, consultant with specialist digital agency Seven League,
Athletics South Africa Launches New Event
Athletics South Africa has launched the ASA Athletix Invitational Meet powered by AVANTI, with two legs behind held in Johannesburg in March. Ruimsig Athletics Stadium in Roodepoort hosts both meetings
Video – New Balance Unveil Inspiring Women’s Day Piece
As part of their International Women’s Day celebrations, New Balance tasked Levergy to create a campaign that would have a strong emotional connection to the New Balance brand with the
Opinion: Broadcasters Should Take Cut of Virtual Advertising Revenues
Jamie Cunningham, advisor to the board of virtual advertising solutions firm UniqFEED, says broadcasters should be incentivised to include virtual advertising in their sports coverage by receiving a share of
Beet It Sport Launches in South Africa
Beet It Sport, the natural nitrate supplement, is now available in South Africa. Using 100% natural ingredients, Beet It Sport delivers a consistent 400mg dose of dietary nitrate derived solely
People on the Move: Ruben Machelm
Western Province Professional Rugby has announced that Ruben Machelm has been seconded temporarily to assume responsibility for some of the tasks that would fall within the job description of the