SuperSport Secures 2022 World Cup Pay-TV Rights
All 64 matches of the 2022 FIFA World Cup in Qatar will be broadcast live on SuperSport, after it concluded a broadcast deal with FIFA. SuperSport’s pay-TV broadcast rights extend
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BIC Partners with Teko Modise
BIC has partnered with former football star and sports analyst Teko Modise, to launch its new Flex 2 shaver in South Africa. As part of this partnership, the former Bafana
Beast Mtawarira Joins Roc Nation Sports
Roc Nation Sports has announced the signing of World-Cup winning Springbok prop, Tendai ‘Beast’ Mtawarira. Mtawarira is the most capped front-row forward for the Springboks with 117 caps and is
Getting to Know: Rob Hoatson
The THIRSTI name has popped up in the sponsorship pages a fair amount recently, with the KZN water brand concluding deals with the likes of the Comrades Marathon, Sharks Rugby
Private Equity Investment Raises Question of Control for Governing Bodies
Sportbusiness.com’s Frank Dunne looks at the growing trend of private equity investment in sport, as the financial crisis brought on by the impact of Covid-19 leaves governing bodies in a
Opinion: Launching a Start-Up Agency in Lockdown
Adam Raincock, Co-Founder at the newly-formed sports and entertainment marketing agency The Space Between, argues that now is the perfect time to launch a new sports marketing business. Tuesday, 23
Savanna Origin of Trails Moved to November
Stellenbosch’s iconic Savanna Origin of Trails MTB and Trail Run Experience have been moved to November. That’s due to the looming threat of a Covid-19 third wave. Organisers Stillwater Sports
Megapro Bullish About Selling 2022 Sevens World Cup
Despite the impact of Covid-19 on an already constrained local market and a global industry that is only now starting to show signs of recovery, local sports marketing agency Megapro
Podcast: The Long and the Short of It – Mark James
In the latest episode of The Long and the Short of It, Dylan Rogers, Simon Hill and Dale Hayes chat to former Ryder Cup player and captain Mark James, covering
Opinion: Where Next for Agency Sector Facing Up to New Threat?
Private equity’s seemingly unquenchable thirst for commercial inventory to top-tier properties poses fresh challenges for agencies already left reeling by market dynamics and Covid-19, says Sportbusiness.com’s Martin Ross. To squarely