Video – Maserati and Beckham Team Up for Campaign
Maserati has announced David Beckham as an ambassador, enlisting the former England captain to front a new ad campaign. The pair have come together for the first time in a
Sport Industry Group
Sbu Nkosi the Latest SA Sports Star to Join Roc Nation
Roc Nation Sports has added Springbok wing Sbu Nkosi to its roster of South African athletes under management. He joins fellow rugby players Siya Kolisi, Cheslin Kolbe and Beast Mtawarira
Cape Town Cycle Tour Confirmed for October
The 2021 Cape Town Cycle Tour, presented by Pick n Pay, is scheduled to take place on the 10th of October. That’s after it was postponed from its original date
Sponsorship Market Dynamics Favour Premium Sports Brands in Pandemic
There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Sportbusiness.com’s Matthew Glendinning looks at whether big really has proven best
Wimpy Renews Lifesaving South Africa Partnership
Wimpy has renewed its existing partnership as national associate sponsor to Lifesaving South Africa. The sponsorship renewal sees Wimpy continue its support of LSA across its three pillars: voluntary water
Video – PUMA Launches ‘Only See Great’ Campaign
PUMA has launched its ‘Only See Great’ campaign, which will see a year-long series of content with PUMA ambassadors. They include Neymar Jr., Winnie Harlow, Antoine Griezmann, Pep Guardiola, Karsten
SABC Signs Rights Deal with Extreme E
Extreme E, the new electric off-road racing series, has agreed a rights deal with the SABC. The deal will grant SABC rights to all races from the inaugural season of
CSA Members’ Council Approves New Governance Structure
The governance of cricket in South Africa may be moving towards some semblance of stability after Cricket South Africa’s Members’ Council accepted the principle of a majority independent board for
Rugby’s Rainbow Cup in the Balance
South African rugby fans should know shortly if the country’s four main franchises will take part in the full version of the proposed Rainbow Cup. It was confirmed last month
Opinion: Signaling the Digital Era of Sports Rights
Steve Payne, Senior Vice-President of Global Strategic Partners and Business Development for media technology and services company MediaKind, explores the increased prominence of streaming in recent media rights agreements. As