Wimpy has renewed its existing partnership as national associate sponsor to Lifesaving South Africa.
The sponsorship renewal sees Wimpy continue its support of LSA across its three pillars: voluntary water safety, the Watersmart Education Programme, and the Lifesaving SA Champs, which will take place from 2-9 October in Gqeberha.
The Treble Group, which facilitated the initial partnership in 2019, played an integral role in the renewal process.
LSA provides lifeguarding services, along with promoting and educating the development of water safety to all communities of South Africa. Every year LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.
LSA’s Watersmart Programme creates awareness amongst the youth around water safety to reduce drowning in South Africa and one of its objectives is to ensure the country’s coastlines, inland waterways and public swimming areas are safe for all.
“As a sponsor of Lifesaving South Africa, we are honoured and thrilled to partner with LSA. Family and the creation of special moments worth sharing are what we are about. Wimpy understands that South African families create a great deal of memories on our beautiful beaches. It is because of the selfless and brave men and women that all of this is possible. We hope our support for Lifesaving South Africa will further enable the lifesaving community to save lives, prevent drowning and promote water safety,” said Jacques Cronje, Marketing Executive for Wimpy.
“Lifesaving South Africa welcomes the renewal of the relationship with Wimpy in our efforts to prevent drowning. The brands of Lifesaving SA and Wimpy are synonymous with family and healthy and safe recreation. Our core mission is to channel massive efforts of energy to ensure that our young nippers and micro nippers, at all our voluntary clubs, are taught to be water safe and competent in and around water bodies, and to ensure they understand the risks and are able to mitigate those risks. Moving into the schools and communities, we view this partnership as important in taking our #WaterSmart campaign to greater scales to ensure that water safety reaches every vulnerable child and home,” said Dhaya Sewduth, Lifesaving South Africa President.