The Betway SA20 has announced a new partnership with Switch Energy Drink.
The alternative beverage brand has been unveiled as the league’s ‘energy drink partner’, with Switch promising “a distinct experience across all six stadiums this season.”
The announcement comes as South Africa’s premier T20 cricket league gears up for a third season, starting on 9 January 2025.
“We’re thrilled to partner with Switch Energy Drink, a proudly South African brand that embodies the same bold, fearless, and fun-loving spirit as Betway SA20,” said Graeme Smith, Betway SA20 League Commissioner. “We’ve seen how the brand has been a positive disruptor in the industry and we look forward to bringing that same energy to the stadiums to ensure unforgettable experiences for the fans.”
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Season 3 gets underway when defending champions the Sunrisers Eastern Cape host MI Cape Town at St George’s Park on 9 January.
“Becoming the official energy drink partner of the Betway SA20 is a proud and deeply meaningful moment for Switch,” said Switch Energy Drink CEO, Christian Wentzel. “Cricket holds a special place in the hearts of South Africans and we’re honoured to energize the players and fans who make this game so extraordinary. Together, we’re gearing up for a truly unforgettable season.”
Switch Energy Drink has been involved in South African sport through partnerships in rugby and athletics, but this is its first foray into cricket.
“We’re thrilled to partner with Betway SA20 as we step onto the cricket pitch for the very first time. This collaboration is a milestone for Switch Energy Drink, allowing us to bring our energy to one of South Africa’s most loved sports. We’ve loved the vibe of the fans in the first two seasons and seen how Betway SA20 connects people from all walks of life, and we’re excited to energize fans, players, and communities throughout the tournament,” said Zhu Glade, Head of Marketing at Switch Energy Drink”.
Tickets for Betway SA20 matches are available at www.sa20.co.za.
