SA Rugby has announced that McDonald’s South Africa has joined their group of partners as the newest associate sponsor of the Springbok Sevens team.
The McDonald’s famous golden arches will immediately start appearing on the Blitzboks’ shorts.
“We are delighted to welcome such a well-loved global brand as McDonald’s to the Blitzboks family,” said Jurie Roux, CEO of SA Rugby. “It is very flattering that such an iconic company should see synergies with our Sevens team as a force to bring South Africans together in the way that McDonald’s restaurants do. The Blitzboks have carved out a special place in our national landscape and this partnership underlines that relationship.”
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McDonald’s South Africa has been involved with sport at grassroots level for many years, but this will be its first national sponsorship.
“We believe in the power of sport to bring people together, and to create connections with our customers and our communities,” said Supply Chain, Marketing and Technology Executive, Daniel Padiachy. “To partner with a world-class national sports team such as the Blitzboks is an honour. It’s important for brands to show support for our nations teams, and in doing so creating opportunities for our country’s talent to exceed and shine. Through this partnership we are hoping to inspire the youth to follow their dreams too.”