Lukas Zajancauskas, Director of Strategy and Business Development for Content Arena, says sports organisations are beginning to move away from a ‘Fort-Knox’ mentality to sharing and organising data internally. Knowledge
The coronavirus pandemic has forced sport to confront some inconvenient truths and once again highlighted the disparity between elite and grassroots sport, says Mike Emery, CEO of Joymo.tv – a live
Brian Bolten, a 25-year sports and entertainment marketing veteran, discusses his vision for the future of service companies within the industry. The year 2020 (and continuing into 2021) has obviously
Yao Williams, Head of International at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to
Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working
Matt Vandrau, Group Chief Executive, CSM Sport & Entertainment, says one of the biggest changes brought about by last year’s pandemic was the reappraisal of rights values by clients. The
Tony Simpson, Partner and Head of Sport at board advisory firm Savannah, looks back on a year in which sports bodies had to take a long, hard look at their
Steve Madincea, Co-Founder and Managing Partner at Fantastec, discusses ways rights-holders can turn to emerging technologies to engage fans at a a time when stadiums are closed and live viewership is falling. Live sport
Rebecca Hopkins, CEO of The STA Group and partner in Sightline Ventures, reflects on the way sport has relied on technology during the Covid-19 pandemic and asks which adaptations are
Janine Mostyn, Founder and Managing Director of talent search specialists Huckleberry Sport, says that as the industry is entering post-Covid recovery, it is worth investing in experts when it comes