Sport Industry


Opinion: The Rights Package is Wrong

As a part of Levergy’s ongoing ‘Lessons from Lockdown’ series, the Johannesburg-based agency analyses how it believes the lockdown has exposed the antiquated way many sponsorships are packaged and sold.

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Opinion: ‘Activate the Archive’

Struan Campbell, Director at Johannesburg-based agency, Levergy, suggests content owners should “activate their archive and let the content breathe.” The story of Michael Jordan and the great Chicago Bulls team

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Don’t forget the athletes

Leena Singarajah, Executive Vice-President at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food

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