Opinion: Wake-Up Call from Sports Fans
Brian Gordon, Chief Executive at Engine Shop, argues that Covid-19 has transformed fan engagement and that sports businesses and brand partners need to move beyond the game day fixation to
Opinion
Opinion: Five Reasons Why the Future’s Bright for Women’s Football
Murray Barnett, former Chief Commercial Officer for World Rugby and Head of Partnerships for Formula 1, explains why women’s football is sure to recover the commercial momentum lost as a
Opinion: What Rising Watch Times Mean for Social Media Video
Tom Chick, Head of Strategy, LiveWire Sport, delves into the changing landscape for social media video after a pandemic-hit 2020. The content agency recently became a managed partner for YouTube. Unprecedented. Yep. Sorry,
Opinion: The Battle for Rugby’s Soul
After the Leicester Tigers recently agreed a new naming-rights deal for their stadium, Joe Laing, Business Director at CSM Sport & Entertainment, considers why rugby must embrace modernity if it
Opinion: Why Sport Needs to Wake Up to Gen Z and Millennial Women
Thayer Lavielle, Executive Vice-President at The Collective Wasserman, explains why the world of sport needs to wake up to the new power players: Gen Z and Millennial women. Close your
Opinion: Rethinking Media Deals and Capturing Value
Ingrid Silver, partner in the global entertainment and media industry group of international legal firm Reed Smith, predicts the sports that could command a commercial premium following the COVID-19 pandemic.
Opinion: Transforming Players into Digital Influencers
With the sporting world pivoting to digital – and with lockdown restrictions pushing fans to online content for their entertainment – Nick van Rensburg, Communications Manager of PT SportSuite, takes a
Opinion: Engaging Generation Z is Mandatory
Mark Beal, Assistant Professor of Public Relations in the Rutgers University School of Communication and Information in New Jersey and author of two books on Generation Z, shares why sports
Opinion: The New Digital Way Forward for Pro Sports Franchises
Chris Madden, co-founder of Chicago-based digital marketing agency Matchnode, explores how teams can boost their digital engagement with fans during the ongoing COVID-19 pandemic. The COVID-19 pandemic has transformed major
Opinion: Technology + Talent + Content = Sport’s Brave New World
Gregg Oldfield, Chief Executive of Engage Media Partners, explains why changes in content production and delivery accelerated under COVID-19 are here to stay and how the scope for creativity has