With the sporting world pivoting to digital – and with lockdown restrictions pushing fans to online content for their entertainment – Nick van Rensburg, Communications Manager of PT SportSuite, takes a
Mark Beal, Assistant Professor of Public Relations in the Rutgers University School of Communication and Information in New Jersey and author of two books on Generation Z, shares why sports
Chris Madden, co-founder of Chicago-based digital marketing agency Matchnode, explores how teams can boost their digital engagement with fans during the ongoing COVID-19 pandemic. The COVID-19 pandemic has transformed major
Gregg Oldfield, Chief Executive of Engage Media Partners, explains why changes in content production and delivery accelerated under COVID-19 are here to stay and how the scope for creativity has
As a part of Levergy’s ongoing ‘Lessons from Lockdown’ series, the Johannesburg-based agency analyses how it believes the lockdown has exposed the antiquated way many sponsorships are packaged and sold.
Struan Campbell, Director at Johannesburg-based agency, Levergy, suggests content owners should “activate their archive and let the content breathe.” The story of Michael Jordan and the great Chicago Bulls team
The coronavirus and ensuing lockdown has had a major impact on the world of sport, with events cancelled, postponed and moved across the spectrum. These tidal shifts in the sport industry,
Leena Singarajah, Executive Vice-President at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food
One of the few positives to emerge from 2020 has been the innovation displayed by some of the industry’s more forward-thinking players, and here Cape Town-based PT SportSuite CEO Rich
