Opinion: The Rights Package is Wrong
As a part of Levergy’s ongoing ‘Lessons from Lockdown’ series, the Johannesburg-based agency analyses how it believes the lockdown has exposed the antiquated way many sponsorships are packaged and sold.
Opinion
Opinion: ‘Activate the Archive’
Struan Campbell, Director at Johannesburg-based agency, Levergy, suggests content owners should “activate their archive and let the content breathe.” The story of Michael Jordan and the great Chicago Bulls team
Opinion: Why 2020 Became the Year for Sports Comms
The coronavirus and ensuing lockdown has had a major impact on the world of sport, with events cancelled, postponed and moved across the spectrum. These tidal shifts in the sport industry,
Don’t forget the athletes
Leena Singarajah, Executive Vice-President at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food
Celebrating 2020 Sports Industry Innovation
One of the few positives to emerge from 2020 has been the innovation displayed by some of the industry’s more forward-thinking players, and here Cape Town-based PT SportSuite CEO Rich